4/8: Free Virtual Class Volume Sales: What To Know About Wholesale & White Labeling

Happening on Tuesday, April 8th at 6:30-7:45pm. RSVPs are open on GRO Greater Eventbrite page.

Selling your products via wholesale or white labeling can be an excellent revenue generator and way to get your products out to new audiences and channels. In this class we’ll focus on what it takes to be in the wholesale and white label business with your product/s and the questions you need to ask to devise if this strategy is the right fit for you, and when.

Topics covered include:

• Overview of wholesale and white labeling
• What to know (and not do) with a white label business strategy
• Pros and cons of wholesale and where to go
• Understanding wholesale platforms (e.g. Faire)

Catch up on prior classes on the GRO Greater YouTube Channel.

Instructor Bio:

Before creating The Bitter Housewife (https://thebitterhousewife.com), Genevieve Brazelton developed a diverse background, beginning in the restaurant industry at 16 and advancing into the media sector after earning her Masters. She held roles as an Associate Editor at Wine & Spirits Magazine and later, as a PR and Marketing Strategist in the food and beverage industry.Her extensive experience and instinctive understanding of flavors enable her to produce balanced, accessible bitters using all-natural ingredients. Genevieve excels as a branding and marketing specialist, focusing on simplicity and inclusivity to ensure both her products and messaging are approachable.Today, Genevieve uses the expertise that fueled The Bitter Housewife's nationwide success to assist early-stage food companies. Her specializations in branding, messaging, and marketing strategy are instrumental in guiding these startups on their growth journeys.